Effectively using Google Analytics for ecommerce

Submitted by mlosey on Wed, 04/21/2010 - 14:24
in

Where's the data?

Effectively utilizing analytics to manage actionable items on your ecommerce site is more than checking the revenue and conversion rate by channel. It's not hard to set up a system (w/ google analytics) to measure internal feature contribution to overall conversion rate.

Which site features are contributing to your conversion rates?

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